Privacy Policy

1. Introduction

King Trout Outfitters ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our website kingtroutoutfitters.com, use our services, or engage with us.

This policy complies with the Personal Information Protection and Electronic Documents Act (PIPEDA) and other applicable Canadian privacy laws.

2. Information We Collect

Personal Information You Provide

• Contact Information: Name, email address, mailing address
• Booking Information: Trip preferences, dates, group size, experience level
• Emergency Contacts: Emergency contact information for trip safety
• Payment Information: Billing information (processed securely through third-party processors)
• Communication Records: Email correspondence, consultation notes, trip feedback

Information Automatically Collected

• Website Usage Data: IP address, browser type, pages visited, time spent
• Device Information: Device type, operating system, screen resolution
• Cookies: Small data files to improve your website experience
• Analytics Data: Aggregated usage statistics through Google Analytics

3. How We Use Your Information

• Trip Planning & Execution: Organize and conduct your Bow River fishing trips
• Safety & Emergency Response: Ensure participant safety during trips
• Communication: Respond to inquiries, send booking confirmations, trip updates
• Payment Processing: Process payments and manage billing
• Service Improvement: Analyze usage patterns to improve our services
• Marketing: Send newsletters and promotional materials (with consent)
• Legal Compliance: Meet regulatory requirements and resolve disputes

4. Information Sharing & Disclosure

We do not sell, trade, or rent your personal information. We may share information only in these limited circumstances:

• Service Providers: Third-party processors for payment, email, and analytics
• Emergency Situations: With emergency services if safety requires it
• Legal Requirements: When required by law, court order, or government request
• Business Transfers: In the event of merger, acquisition, or asset sale
• With Your Consent: Any other sharing with your explicit permission

5. Cookies & Tracking Technologies

We use cookies and similar technologies to enhance your website experience:

• Essential Cookies: Required for website functionality
• Analytics Cookies: Help us understand website usage patterns
• Marketing Cookies: Enable personalized marketing (with consent)

You can control cookies through your browser settings, though some website features may not function properly if disabled.

6. Your Privacy Rights

Under Canadian privacy laws, you have the right to:

• Access: Request copies of your personal information
• Correction: Request correction of inaccurate information
• Deletion: Request deletion of your information (subject to legal requirements)
• Portability: Request transfer of your information
• Withdrawal: Withdraw consent for marketing communications
• Complaint: Lodge complaints with privacy regulators

To exercise these rights, contact us at info@kingtroutoutfitters.com

7. Data Security & Retention

We implement appropriate security measures to protect your information:

• Encrypted data transmission (SSL/TLS)
• Secure data storage with limited access
• Regular security assessments and updates
• Employee training on privacy protection

Data Retention

• Trip Records: Retained for 7 years for safety and legal purposes
• Marketing Data: Until you withdraw consent
• Website Analytics: Aggregated data retained indefinitely
• Payment Information: Not stored; processed by secure third parties

8. Third-Party Services

Our website may integrate with third-party services with their own privacy policies:

• Google Analytics: Website usage analytics
• Payment Processors: Secure payment processing
• Email Services: Communication and marketing platforms
• Social Media: Social media integration and sharing

Please review their privacy policies for information about their practices.

9. Children's Privacy

Our services are designed for adults. We do not knowingly collect personal information from children under 13. Parents/guardians must provide consent and information for minors participating in fishing trips.

10. Changes to This Policy

We may update this Privacy Policy periodically. Changes will be posted on this page with an updated "Last Modified" date. Significant changes will be communicated via email or website notice.

11. Contact Information

If you have questions about this Privacy Policy or want to exercise your privacy rights, please contact us:

For complaints about privacy practices, you may also contact the Office of the Privacy Commissioner of Canada at priv.gc.ca